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Posts Tagged ‘NPD Group’

ODST's won the day, but was September a turning point for Sony in the war?

ODST's won the day, but was September a turning point for Sony in the war?

The NPD Group’s US Video Game Report for September just hit my inbox last night, and it may be an early indicator of the exciting fourth quarter predicted by some pretty smart cats.  We saw increases across most categories from September ’08’s numbers, but not enough to pull the year-on-year numbers out of their recession doldrums.  However, Sony’s got several reasons to smile, in spite of Halo 3: ODST nabbing the top spot on this month’s Software Top 10:

Rank Title Platform Units
1 HALO 3:ODST 360 1.52M
2 WII SPORTS RESORT WII 442.9K
3 MADDEN NFL 10 360 289.6K
4 MARIO & LUIGI:BOWSER’S INSIDE STORY DS 258.1K
5 THE BEATLES:ROCK BAND 360 254.0K
6 MADDEN NFL 10 PS3 246.5K
7 MARVEL:ULTIMATE ALLIANCE 2 360 236.0K
8 BATMAN:ARKHAM ASYLUM PS3 212.5K
9 GUITAR HERO 5 360 210.8K
10 THE BEATLES:ROCK BAND WII 208.6K

Yes, there are only two PS3 titles in the top 10 this month, but looking at this list, you can practically see the purchase behavior!  Madden and Arkham Asylum both shipped to decent numbers on the PS3  in August, but not enough to overtake their respective Xbox 360 counterparts.  These particular games’ second month in the Top 10, despite the PS3’s much smaller installed base, is a clear indicator of a positive trend in hardware sales for Sony.  More casual gamers that only buy one or two pieces of software a year religiously get Madden, and strong word of mouth among hardcore gamers (not to mention a pretty good ad campaign) for Arkham Asylum has made that a must-have title for anyone just purchasing a current gen system.  So gamers that were holding out for a price drop seem to be gravitating towards the PS3, and they’ve essentially created their own hardware bundle in the process.

The price drop and slim hardware proved to be exactly the 1-2 punch Sony needed.  Take it away, NPD analyst Anita Frazier!

“Compared to last September, the PS3 was the big winner, more than doubling last year’s sales.  This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month.  This is the first month that the PS3 has captured the top spot in console hardware sales.”

It’ll be interesting to see if Microsoft rolls out a new hardware bundle or retailer discount for the holiday.  This very well could be the PS3’s year.

In other news, this month’s NPD report saw Wii Fit fall out of the Top 10 for the first time since its introduction 15 months ago.  Of course, it was immediately replaced in the Top 10 by Wii sports Resort.  But for a $90 game to spend 15 months in the Top 10, where even a soft month has the floor somewhere around 200K units, is impressive.  Just like the home crowd standing up for their starter during his 7th inning exit, I’ve got to salute Nintendo on this one.  Well done.standing o

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As has become the monthly norm around here, we’re diving into the latest NPD numbers and reading the tea leaves so you don’t have to!  Liquid Architecture is not afraid to be servicey.the-ides-of-march

The March report shows a 17% decline in overall sales from March of last year, which brings the total sales number for Q1 ’09 back down to earth.  But nobody’s jumping out a window just yet.  Easter fell in March of last year, so that and the release of Smash Bros. Brawl contributed to a better-than-average showing.  I’m actually not surprised to hear that there’s a direct correlation between the Christian feast of the Resurrection and an uptick in game sales.  I can actually remember quite a few Easter baskets that included a videogame… and for some reason they tended be a GameBoy game.  I guess handheld systems are more appropriate for springtime?

If anything, the March report shows why this industry is so healthy, in spite of one down month.  This month’s Top 10 shows tremendous diversity among systems, with a top 5 comprised of two 360 games, and one each for the PS3, DS, and Wii:

1. Resident Evil 5 – Xbox 360 – Capcom – 938K
2. Pokemon Platinum – DS – Nintendo – 805K
3. Halo Wars – Xbox 360 – Microsoft – 639K
4. Resident Evil 5 – PS3 – Capcom – 585K
5. Wii Fit w/ balance board – Wii – Nintendo – 541K
6. MLB ’09 The Show – PS3 – Sony – 305K
7. Killzone 2 – PS3 – Sony – 296K
8. Wii Play w/ remote – Wii – Nintendo – 281K
9. Mario Kart w/ wheel – Wii – Nintendo – 278K
10. Major League Baseball 2K9 – Xbox 360 – Take-Two – 205K

There’s something to be said for diversity of audience served as well.  The very kid-friendly Pokemon Platinum settled firmly into #2, among decidely hardcore titles like RE5, Halo Wars and Killzone 2. Both Major Leage Baseball games found their audience of sports fans, rounding out Nintendo’s Holy Trinity of top sellers.

The real eyebrow raiser for March is what’s NOT on the list. The fact that GTA: Chinatown Wars sold less then 100,000 units represents a rare sales misfire from Rockstar.  It released to solid enthusiast press reviews, but it didn’t translate to the same impressive sales numbers as the previous GTA handheld installments on the PSP.  This is a pretty clear indication of just how many of those millions of DS owners actually pay attention to hardcore gamer press.

I’ll be interested to see how this weak showing figures in to Rockstar’s future plans for Nintendo hardware.  Does this mean the “experiment” Strass Zelnick talked up in March was a failure?  Does their existing IP really appeal to Nintendo’s audience?  Personally, I’d love to see them give the Bully universe another look, possibly as a Wii or DS exclusive.  It really brought together everything that made GTA such a joy to play, but stripped out a lot of the edgier content that can be a turnoff for so many.  Certainly worth a look if you missed it the first time, especially alongside the superb Bully Game Club podcast series from Rebel FM.Bully Wii

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