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Posts Tagged ‘Nintendo’

In case you’ve been under a rock, today is the 25ht anniversary of Super Mario Brothers original Japanese release.  As I write this, “Mario Bros” is the #5 trending topic on Twitter.  In addition to the usual suspects, a ton of mainstream press covered it.  I even saw a headline about the anniversary on that screen in the elevator in my office building.  Y’know, the one that everyone awkwardly stares at, so they don’t need to make conversation.

It’s appropriate that the anniversary happens to fall on the release date for the latest Halo game, Reach. These two properties couldn’t be further apart.

Halo is the very essence of what drives the industry today – a multiplayer-focused shooter fueled by competition, favored by angsty teens (and ghastly teens-at-heart), where it’s not uncommon to count more epithets than bodies. I’ll admit it – I’ve never played much Halo.  It just never appealed to me.

Mario games look downright quaint by comparison, with bright colors, squeaky clean character design, and all those side adventures in cart racers, puzzlers, brawlers, RPG’s…

Just take a look at their flagship characters.  Halo’s Master Chief is a faceless cipher under that impenetrable helmet. He and his space marine buddies have now starred in 5 games, but are still mostly marketed around (and purchased for) the multiplayer experience.  Besides, he just wouldn’t fit in a fun, happy-go-lucky cart racer.

Mario doesn’t speak either, outside of the occasional “it’s-a-meeee!’ or “let’s-a-go!”  But his charisma and charm have moved 240 million games – just among the character-focused core series.

Mario has been a constant through some remarkable personal benchmarks.  For those of you just joining us, some highlights: One of my first published reviews was on Mario 64.  I broke the news to readers (and in turn, some of my friends) about my wife’s pregnancy via a post about New Super Mario Bros. Wii.  And when it came time to take the baby announcement photos, my daughter had on a Princess Peach onesie.  Mario was even mentioned twice in speeches at my wedding – one of those during the actual ceremony.

Playing a Mario game evokes much of the same feeling for me as watching my daughter play on the floor does now.  There is an innocence, and a simplicity to it that will always be endearing.  I can’t help but smile when it’s just me, and the jumping, and the coins.

Happy birthday, buddy.

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ODST's won the day, but was September a turning point for Sony in the war?

ODST's won the day, but was September a turning point for Sony in the war?

The NPD Group’s US Video Game Report for September just hit my inbox last night, and it may be an early indicator of the exciting fourth quarter predicted by some pretty smart cats.  We saw increases across most categories from September ’08’s numbers, but not enough to pull the year-on-year numbers out of their recession doldrums.  However, Sony’s got several reasons to smile, in spite of Halo 3: ODST nabbing the top spot on this month’s Software Top 10:

Rank Title Platform Units
1 HALO 3:ODST 360 1.52M
2 WII SPORTS RESORT WII 442.9K
3 MADDEN NFL 10 360 289.6K
4 MARIO & LUIGI:BOWSER’S INSIDE STORY DS 258.1K
5 THE BEATLES:ROCK BAND 360 254.0K
6 MADDEN NFL 10 PS3 246.5K
7 MARVEL:ULTIMATE ALLIANCE 2 360 236.0K
8 BATMAN:ARKHAM ASYLUM PS3 212.5K
9 GUITAR HERO 5 360 210.8K
10 THE BEATLES:ROCK BAND WII 208.6K

Yes, there are only two PS3 titles in the top 10 this month, but looking at this list, you can practically see the purchase behavior!  Madden and Arkham Asylum both shipped to decent numbers on the PS3  in August, but not enough to overtake their respective Xbox 360 counterparts.  These particular games’ second month in the Top 10, despite the PS3’s much smaller installed base, is a clear indicator of a positive trend in hardware sales for Sony.  More casual gamers that only buy one or two pieces of software a year religiously get Madden, and strong word of mouth among hardcore gamers (not to mention a pretty good ad campaign) for Arkham Asylum has made that a must-have title for anyone just purchasing a current gen system.  So gamers that were holding out for a price drop seem to be gravitating towards the PS3, and they’ve essentially created their own hardware bundle in the process.

The price drop and slim hardware proved to be exactly the 1-2 punch Sony needed.  Take it away, NPD analyst Anita Frazier!

“Compared to last September, the PS3 was the big winner, more than doubling last year’s sales.  This portrays a very strong consumer reaction to the price decrease as August and September both realized a lift of more than 70% over the prior month.  This is the first month that the PS3 has captured the top spot in console hardware sales.”

It’ll be interesting to see if Microsoft rolls out a new hardware bundle or retailer discount for the holiday.  This very well could be the PS3’s year.

In other news, this month’s NPD report saw Wii Fit fall out of the Top 10 for the first time since its introduction 15 months ago.  Of course, it was immediately replaced in the Top 10 by Wii sports Resort.  But for a $90 game to spend 15 months in the Top 10, where even a soft month has the floor somewhere around 200K units, is impressive.  Just like the home crowd standing up for their starter during his 7th inning exit, I’ve got to salute Nintendo on this one.  Well done.standing o

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nintendo-wii-price-drop_2After Sony and Microsoft both announced hardware price cuts a few weeks ago, every podcast, analyst, fanboy, and even some Wall Street types focused on what Nintendo still had in its hand (other than some million dollar bills).

As of this writing, a Wii price drop is finally, officially confirmed.  And really, I think everyone saw this coming over the last few days, as some awfully official-looking channels tipped the new $200 MSRP in the US.  Still no word on other territories.

Of course, a price drop is always good news for consumers in an economy like this, and Nintendo is now the first in this hardware generation to find the magic $200 mark for their full-featured SKU.  Part of me still wonders if Nintendo really NEEDED a price drop this holiday, though.  They’ve got a solid holiday lineup with a new, critically-acclaimed Wii Sports already on shelves and a family-friendly Mario game due out in November.  Besides, the Wii flew off shelves the last 3 holiday seasons at $250.

I was actually expecting a new Wii SKU to hold the line on price, but sweeten the deal on pack-ins.  Another Wii remote & nunchuck, perhaps Motion Plus add-ons or a Balance Board would add value to that $250.

smb wiiBuried deep within the price drop announcement is a release date for New Super Mario Bros. Wii.  It’s November 15.  This is big news for yours truly, as my baby daughter’s release date is November 14.  A Super Mario game that allows up to four players simultaneously, the day after my family grows by one “player.”  Synergy!

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a_christmas_storyWith today’s The Beatles: Rock Band launch, I can’t help but wonder if all the cards are already on the table for what could be a very interesting Christmas’ “console war.”

Sony’s slim hardware redesign was a non-starter for me, until they blinked first and threw in a matching slimmer price point.  Microsoft followed suit almost immediately, discontinuing the Pro SKU and making the Elite model their $300 go-to.  Both good decisions.  While the Wii’s still got them both on price*, it’s a much slimmer gap now that’s more than bridged by the feature sets.

A lot of major third party releases have been pushed back into early 2010, and the ones that are still on the calendar are mostly multiplatform – The Beatles: Rock Band chief among them.  Microsoft will get another Halo title in ODST this holiday, as Playstation fans finally get their hands on Gran Turismo 5.  So we’ll have (at least) one more year where these two boxes duke it out on a fairly even playing field.

Xbox still has a more cohesive online experience, but the Playstation 3’s installed base is finally at the point where you can jump into a well-populated game at any time of day.  While I’m sure the price adjustment was a tough pill to swallow for Sony brass, they’re now offering the best value-for-dollar in gaming hardware (PS3 buyers get a Blu-Ray player while new Xbox 360 owners still need to cough up another $100 to make the thing wireless).

I’m looking forward to a well played, late generation holiday throwdown that will really put the consumers in the driver seat and rely heavily on Sony and Microsoft’s multichannel marketing effort, and maybe some cool pack-in deals.  Game.  On.

*NOTE: I know both the Xbox 360 and PS3 have limited-feature SKUs that fall below the Wii’s $250 price point, but let’s talk about the systems gamers actually want to buy here.

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tiger bundleTiger Woods keeps good company.  He stands with Arnold Palmer and Jack Nicklaus as the only men to win the Masters more than 3 times.  He’s a dominant athlete that’s changed the face of his sport, just like Muhammad Ali and Michael Jordan before him.  And just like Lebron James or even non-athletes like Mark Zuckerberg, his entrance on an international stage at a very young age can truly be described as phenominal.  With the release of Tiger Woods 10 for the Wii, he joins the rare company of (fictional and immortal!) characters that have starred in a game good enough to move hardware.  And NINTENDO hardware to boot.

Unlike last year’s game, EA chose the Wii as the lead platform for Tiger Woods 10.  That effort’s been rewarded out of the gate with shining review scores.  More importantly, it’s finally making good one EA’s “All Play” effort to bring Nintendo’s more casual Wii-owning audience into the sports game fold.  A Sunday golfer in his 30’s could easily pick this game up and play alongside his entire family, with plenty of fun minigames and varying difficulty levels to keep everyone entertained.

Tigers Frisbee Golf mode adds a much-needed party game appeal

Tiger's Frisbee Golf mode adds a much-needed party game appeal

In a move that really surprised me, Tiger comes bundled with the new Wii Motion Plus peripheral, fully a month ahead of the first compatible first-party title, Wii Sports Resort. When I first saw Motion Plus at last year’s E3, I thought Nintendo would go for the identical release plan as N64’s Rumble Pack, which came packed in with Star Fox 64 for its introduction.

I certainly hope we see more support from third party devs for Motion Plus.  Tiger uses it correctly, and it makes a huge difference in the overall feel of the game.  It really connects with most of the things that make playing golf fun, especially when you bring some other players into the room.  Here’s hoping all the attention and TLC this title obviously benefitted from during development pays dividends for EA on the shelves, too.

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While I didn’t get out to last week’s Electronic Entertainment Expo (E³), I was really glad to see the show return to the more recognizable “under the big top” format.  At a time when just about everyone is forced to cut costs wherever possible, it was nice to see some of the industry’s big hitters pull out all the stops once again.  At the very least, it gave us all a lot more to watch than the very weird “editorial speed dating in office parks” feel of the last two years.

This year’s show was poised for success from the start – we’re far enough into this console generation that most developers understand how to get the most out of the hardware, but we’re not quite to the point where everyone expects to see new all-new consoles unveiled.  E³ 2005 was the most boring show I’ve been to, with the big reveal of the PS3 and all the tech demos and non-games that came with it.  This year was mostly focused on the games.  Be sure to check out the big honkin’ E³ coverage summaries over at Kotaku and Joystiq, just in case you missed anything.  Read on for my highlights (and a few not-so-highlights) from the big keynotes of the show.

MICROSOFT

beatles RB sullivanThe Good: M-soft came out strong right out of the gate with The Beatles: Rock Band.  They managed to have Paul McCartney and Ringo Star onstage, turning an otherwise ho-hum demo into a newsworthy event for even non-game press.  Perhaps most importantly, they created the most newsworthy event of the show for non-enthusiast press, and managed to have the surviving Beatles on stage with all sorts of Xbox branding behind them.  It’s a multiplatform title – in fact, the first Rock Band to ship day and date on the Wii as well as the PS3 and 360.  But Microsoft has managed to “own” this game in the minds of exactly the type of casual gamers that will eat up The Beatles: Rock Band — and a system to play it on.

The Bad: Microsoft managed to grab headlines with their project Natal camera system.  Essentially, at-home, real-time motion capture for gesture controls in games.  It looks like it works pretty well, and is much easier to set up than Microsoft’s earlier efforts with the Live Vision camera.  But I still can’t get excited about applying that technology to games.  I guess time will tell, as no release date or even a price point are in sight yet.

The Rest: All in all, Microsoft had a strong showing with those two reveals, and then a lot of smaller, fan service announcements.  The first ever Final Fantasy game on Xbox, a Metal Gear Solid multiplatform title, and a ton of sequels to familiar Xbox franchises rounded out their hour.

NINTENDO

The Good: Last year, the enthusiast press felt abondoned by Nintendo, with their keynote centered around Wii Motion Plus and the pack-in game, Wii Sports Resort.  This year, they made sure to take care of the hardcore set, with ample stage time given to a new Metroid game by Tecmo’s Team Ninja, The return of Mario Galaxy, and the very classic feeling New Super Mario Bros. finally brought to the big screen as a fun coop game for up to 4 players.  Charming, timeless IP goes a long way toward keeping the Big N in good graces with their loyal fans, and they delivered quite a bit of love for them this year.

wii_vitality_1The Bad: The Wii Vitality Sensor is… puzzling at best.  I’m an unabashed Nintendo fan, and I stand by the notion that failures along the way like the Virtual Boy are essential for a company to foster the free thinking brand of R&D that could deliver the Wii unto us.  But the idea of a peripheral that pinches you on the finger so it can get a read on your pulse… I just can’t see the application here into anything that would make a fun game.  I’ve been wrong before and I really hope I am in this case, but Nintendo certainly didn’t help its cause by not even really demoing this at the show.

The Rest: I was honestly hoping for a little more of a preview of what’s coming down the pipe for DSiWare and WiiWare.  They’re both underutilized networks on the best-selling pieces of hardware out there.  Beyond that, 6 new exercises and 15 minigames added to Wii Fit Plus doesn’t sound like very much new content to me.  I’d prefer to see them deliver more exercises throughout the year as DLC.

SONY

The Good: Team Ico revealed The Last Guardian, the sequel to Ico and Shadow of the Colossus. True to form, this one will be a PS3 exclusive, and looks to be hauntingly beautiful.  I will probably buy it on launch day, and cry at least once by the time I beat it.  So will you, if you happen to have a soul and a PS3.

The Bad: Sony’s gesture control (was this a requirement to present his year!?) just seems way too early to show to the public, and I’m willing to bet they wouldn’t have if Microsoft hadn’t made such a big splash with Natal.

The Rest: I’m intrigued by the PSP Go.  That tiny form factor looks to solve a lot of the issues the original design (and subsequent iterations) had to deal with, but not all.  The screen’s still not protected in your pocket, which is a much bigger deal to me than the fact that there’s only one analog nub.  Sorry, FPS fans.

It’s puzzling to me that the PSP, which has had such a hard time reaching any audience other than teenage boys is the first to market with a download-only portable system.  Not to mention, one with a $250 price tag at launch.  If they don’t market the Go hardware the right way, they could be left with a diminishing audience that feels burned about all the useless UMD’s they bought to go with their original hardware.

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The NPD report for February came out last Thursday, and if the industry keeps up this pace, I may have to issue a teary, self-depricating apology for my New Year’s rant about release scheduling.  The first quarter of the year has always been pin-drop quiet, even during some of the industry’s best years.  It gave gamers, retailers, and developers a much needed breath after the holidays.  This year?  Not so much.

On a recent visit to GameStop, I had to choose from perennial favorite MLB The Show, the long-awaited Peggle: Dual Shot, the better than expected GTA: Chinatown Wars, and Street Fighter IV.  Of course, Resident Evil 5 just dropped, and Gears 2, Little Big Planet and the rock-out-with-your-plastic-axes-out games continue to get killer DLC on an a regular basis.  It’s unlikely that such a bountiful first quarter was 100% intentional.  Holiday release schedules get ambitious, marketing budgets get slashed, and before you know it, a locked-in holiday blockbuster gets shuffled into the following year.

However, I’m willing to give Capcom the benefit of the doubt with Street Fighter IV.  All along, they’ve been favoring a hardcore gamer audience in marketing this title, with a steady flow of info from their Capcom-Unity blog and Twitter feed.  And their down ‘n dirty “Fight Club” event was just about the only pre-launch promotion this year that I really, really wished I had worked on.  At the end of the day, this title exists for that hardcore, multi-system owning gamer that purchases over a dozen games a year.  Capcom was refreshingly unapologetic about it, and I’m glad to see they were rewarded for it.

Nintendo juggernauts like Wii Fit, Wii Play, and the Mario Kart titles will (very deservedly) continue to consume the best-seller list month in and month out, because there’s a new casual gamer born every minute.  I hope third parties continue to use different parts of the year and inspired, innovative promo to show their biggest fans how much they still care.

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