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Posts Tagged ‘MLB’

42Today marked the 62nd anniversary of Jackie Robinson’s historic first Major League Baseball game with the Brooklyn Dodgers.  Throughout the league, MLB teams honored Jackie in their own way, from a dedication at the new Citi Field to scholarship awards and Jumbotron retrospectives.  And every single player in every game today wore #42, with no name on the back of his jersey.

It was a class move that involved the entire league.  And yet, it didn’t carry over to either of the officially licensed baseball franchises,  MLB 2K9 or MLB 09: The Show.

Considering these games (and every major sports game, for that matter) get continuous roster updates and patches throughout the season, is it really too much to ask that this carefully planned, well executed salute make it into the digital version of our favorite pastime?

Sports games have led the way in verisimilitude for quite some time.  Madden brought in authentic rosters and 11-on-11 formations 20 years ago, and still adds a nifty trick or two each year to bring the game just a bit closer to reality.  A few years ago, they linked in-game weather conditions to the actual field conditions in each stadium in realtime.  This year’s NBA Live game features daily adjustments to player performance based on their real-life counterparts’ hot and cold streaks in realtime.81705570SL030_JACKSONVILLE_

For all of EA’s attention to the little things, even very recent editions of Madden missed the occasional detail.  Where were the Gene Upshaw memoriums in this year’s game?  No, their lack of inclusion shouldn’t (and hopefully doesn’t) impact anybody’s enjoyment of the game overall, but I don’t think it’s unreasonable to expect these seemingly minute details to come through in the games.

I really hope Sony’s MLB: The Show team can get around to a pink bat update in time for the Mothers’ Day games.  Maybe they could even tie in a charity component with the Susan G. Komen foundation.  That’s DLC that really adds value to a game, and makes us all feel like we’re a small part of something much bigger.

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Fellow marketer and WordPresser Doug Meacham tied together some stirring evidence to back up a thought I’ve been chewing on for quite a while: popularity of music games will lead to greater interested in playing actual musical instruments.  It makes perfect sense.  While there were a few sky-is-falling critics of the genre early on, Guitar Hero and Rock Band allow a whole new audience to interact with music in a very real way.

Beyond trading up for real instruments, the Guitar Hero audience has shown plenty of love to previously obscure bands from the game during a dark time for record sales.  And I’m willing to bet there are quite a few GH fans that “discovered” older bands (that totally play, like, their dad’s music) through the game, and really learned to appreciate them.

Rock music games give us a nice, tidy package to study the direct correlation between games and non-game merchandise sales.  The genre was created well after gaming moved from a niche hobby to mainstream entertainment, it consists of only 2 flagship series, and interest can be tracked through solid sales numbers on (mostly) tangible products that are tied to only this one genre: guitars, and records and downloads of  music from featured bands.  There’s no spillover data from other genres here, because no one rushes out to pick up a new guitar ’cause they had an awesome time playing Left 4 Dead.

It would be interesting to see what other games had similar effects, if only it were trackable.  I’m sure there are plenty of guys out there who learned the rules of football (and eventually an interest in the sport) from Madden.

Licensed NFL merchandise continues to move at a steady clip despite the young male audience move away from watching TV, but it’s a real leap to call an uptick in sales of footballs, helmets and jerseys “the Madden effect.”

So when I see a team like the Yankees loading up their luxury boxes with PS3s and copies of MLB 09: The Show, it’s clearly a deal designed to

benefit Sony.  But I think MLB might be pleasantly surprised with how much interest a wider reaching games initiative could generate in the sport.  At the very least, it would bring some of the cool factor they despereately need to make the very worthy RBI program a success.

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