Feeds:
Posts
Comments

Posts Tagged ‘Grand theft Auto’

I quite often get official word of marketing campaigns for new and soon-to-be-released games.  They’re second only to architectural trade stories in “things I’m most often pitched.”*

Anyways, EA is taking a novel approach to promoting their supercops-and-unsavory-characters MMO, APB. They’re making one fan put his money where his mouth is, literally turning him into an avatar that could be produced in the game’s design-your-character interface.  I’ve seen more than enough promotions that put one lucky fan into a game as a background model, and even occasionally as a playable in-game character.  So it’s cool to see EA turn that concept on its head.

The community is at the helm, making choices via popular vote on who their base model is, his hairstyle, even tattoos the poor guy has to get. To be fair, Josh (the “winner” in this case) lists “Free Runner” as his occupation, so he probably had plenty of time and empty pockets to commit to this project.  And hey, it’s not like his shift supervisor is gonna reem him out for showing up to work with stupid visible tats or a crazy haircut.  That’s why you make career choices like “Free Runner” in the first place, right?  Except this guy.  He’s a badass, and it look like dude gets paid.

The whole thing has me thinking more about our relationships with what we control onscreen.  Tom Bissell had some very, very good points in Extra Lives about how much of (another EA title) Mass Effect’s success is tied to Bioware empowering us all to create OUR Commander Shephards.  I still bristle a little bit when I see a YouTube video or something from that game, and it’s not MY Shephard running around.  It feels like the lost footage from Back to the Future with Eric Stoltz in the Marty role.  Creepy.

...that's just not right

But I don’t think I would ALWAYS be more emotionally invested if I could design my own avatar.  Case in point: there’s nothing on this earth that turns my “nostalgia” valve quite like a Mario game.  Even when I could play a sidescrolling platformer — that most nostalgic of genre — with an avatar of my own design in LittleBigPlanet, it just didn’t resonate emotionally as much as one starring everyone’s favorite plumber.

APB designer Dave Jones (of Lemmings and GTA 1-2 fame) clearly wants us to feel like we’re inhabiting that world.  As WoW has shown us, a custom avatar can really make players buy in to the setting and fiction on a very deep level.  Let’s hope Josh can hack it.

* Really.  Enough with the damn pitches about building materials.  I’m sure advances in shaftway cabling are a very big deal, but we write about videogames here, peeps.

Read Full Post »