If you haven’t been reading Kotaku’s awesome weekend sports series, Stick Jockey, do yourself a favor and head over there immediately. These weekly thinkpieces are consistently fascinating, especially considering that 99% of the sports game coverage out there is a very paint-by-numbers affair.
This week’s is no exception, as columnist Owen Good really shows his sports business chops examining the 2005 semi-exclusivity deal between 2K Sports and MLB. Good does a much better job than I ever could in breaking down the how’s and why’s of the deal, but what I found to be really fascinating here is just how off the mark otherwise savvy companies like 2K and Major League Baseball could be in striking a deal, and how ultimately iffy a property MLB has become for a video game license.
There have been a few bright spots here and there (RBI on the NES, World Series on the Genesis, and Ken Griffey Jr. Presents MLB on the SNES come to mind), but baseball has had the must lackluster games library of all major US pro leagues, hands down. The recently released Madden NFL Arcade and another tremendous annual installment of NHL, both from EA, remind me just how broken baseball games are.
So is the answer as simple as “wait till EA can do another MLB game?” Possibly. After all, the Triple Play series was becoming very good just before 2K locked up the exclusivity deal, and MLB2K has a lot of flaws that just wouldn’t make it through EA’s very polished sports game development process. But Sony’s first party series MLB: The Show suffers for reasons wholly different from 2K’s product – an unforgiving difficulty curve and an engine that emphasizes photorealistic stadiums over responsive controls and a smooth play experience.
With baseball’s annual winter meetings just concluded, the countdown is on for next year’s outings. They’ll likely be tweaked versions of last year’s games, built upon the same engines that 2K and Sony already introduced this console generation. 2K’s in particular seem to be showing its age.
It’d be great to see one of these license holders tear the whole thing down and start fresh. Perhaps EA’s 7 year absence from our nation’s pastime will end up benefitting them AND us in 2012, for the simple reason that they haven’t had a baseball game on any current-gen system, and will have to field a whole new team and start fresh.
2K’s pricey misadventure makes it unlikely that anyone, be it EA, 2K, or another player, will be in a hurry to buy up exclusive licensing rights when they become available again for the 2012 season. But if someone opens the checkbook, I hope MLB Digital Media takes a close look at the plan, the team, and at least asks to see a preview build this time around. In all fairness, that office wasn’t yet created for the 2005 deal. Who knows how many fans they’ve turned off or missed out with lackluster branded games since then?