I’ve been meaning to write a reaction to last week’s sale of id Software to ZeniMax, but it’s honestly taken me this long to figure out how I felt about it, exactly. For anyone that was an avid gamer in the mid 90’s, id (and particularly the DOOM series) represented a very specific division between ‘us’ and ‘them.’

If you were a teenage nerd in the mid 90's, you recognize this poster
They were unapologetically hardcore in their approach to game design: their subject material was edgy at the time, and their games always required top-of-the-line hardware to run really well. You either dug DOOM’s horror/sci-fi storyline, complete with impaled space marines and hooved demons, or it turned you off. You either had the patience to manually configure a mulitplayer session, or you didn’t go near it. Id’s developers even appealed to a very specific audience, with cars and attitude more befitting the founders of Image Comics than the code monkeys of the day.
In its heydey, DOOM was tremendously popular, but only among the specific audience of hardcore gamers. This planing away of less-than-hardcore gamers was not only a ballsy move by the id guys, it helped light the way for a lot of nerds avid gamers to figure out who their friends were, and where they fit in.
On the one hand, ZeniMax seems like the perfect place for a shop like id. As pointed out in last week’s superb “Listen Up” podcast, id’s strengths complement ZeniMax’s own Bethesda studio’s weaknesses perfectly, and vice versa. Guys like John Carmack can continue to work on bulletproof code and not have to worry about moving up the food chain and staffing up as a publisher just to maintain their IP.
But a part of me is a little… not sad… nostalgic for the loss of id as its own entity. While they stood in one place and cranked out shooters seemingly fueled by Red Bull and teen angst, this industry changed around them.
World of Warcraft came along and showed PC gamers that they could play with each other online in scenarios that weren’t always framed by the barrel of a gun. Microsoft’s entry into the console game brought a “shooter box” into the market that had fixed specs and a user base too large to ignore, so id’s constant pushing of the hardware envolope had to be roped in for their games (not to mention their more profitable engine licensing business) to be a success. Like a former chart topper turned lounge act, DOOM’s shock value wore off with age and Grand Theft Auto, then our Wiis and casual gaming friends, wives, and mothers showed us that you could hold a controller and smile at the same time, in a non-ironic way.

The DOOM movie: too late to be awesome, too crappy to be funny
Meanwhile, Race to Witch Mountain’s The Rock starred in the long awaited big screen adaptation of DOOM.
In reaction to the sale, estranged co-founder John Romero tweeted “i guess i was shocked and sad to see the id Software of old changed forever today. it’s a new day and a new id.”
Tiger Woods keeps good company. He stands with Arnold Palmer and Jack Nicklaus as the only men to win the Masters more than 3 times. He’s a dominant athlete that’s changed the face of his sport, just like Muhammad Ali and Michael Jordan before him. And just like Lebron James or even non-athletes like Mark Zuckerberg, his entrance on an international stage at a very young age can truly be described as phenominal. With the release of Tiger Woods 10 for the Wii, he joins the rare company of (fictional and immortal!) characters that have starred in a game good enough to move hardware. And NINTENDO hardware to boot.
The Good: M-soft came out strong right out of the gate with The Beatles: Rock Band. They managed to have Paul McCartney and Ringo Star onstage, turning an otherwise ho-hum demo into a newsworthy event for even non-game press. Perhaps most importantly, they created the most newsworthy event of the show for non-enthusiast press, and managed to have the surviving Beatles on stage with all sorts of Xbox branding behind them. It’s a multiplatform title – in fact, the first Rock Band to ship day and date on the Wii as well as the PS3 and 360. But Microsoft has managed to “own” this game in the minds of exactly the type of casual gamers that will eat up The Beatles: Rock Band — and a system to play it on.
The Bad: The 

If you haven’t had the pleasure yet, be sure and spend some time with Robert Ashley’s unbelievably good podcast, “


Today marked the 62nd anniversary of Jackie Robinson’s historic first Major League Baseball game with the Brooklyn Dodgers. Throughout the league, 
I’m not entirely surprised with the move.